The first of our new Vulcan Sessions series of events will explore eCommerce - Future Trends in Direct To Consumer with Kai Page and embracing eCommerce with Kardi Somerfield.
This event is free to attend.
Who this is for
eCommerce business owners or entrepreneurs
Marketing and digital marketing professionals
Other eCommerce and digital specialists or consultants
What we’ll cover
Future Trends in Direct To Consumer - Kai Page
In this talk, we'll delve into the exciting realm of DTC eCommerce, exploring the latest developments and trends that are set to shape the future.
Join us as we unveil the transformative technologies and strategies driving customer experiences, digital marketing, and business growth.
This insightful discussion will equip you with a deeper understanding of the evolving eCommerce landscape, enabling you to make informed decisions and stay ahead of the curve.
Discover how these advancements will redefine the opportunities and challenges for your business, leading you toward a dynamic and competitive tomorrow.
About Kai Page
Kai Page is an eCommerce Specialist Consultant who helps 7-figure DTC businesses scale.
Kai heads up Bambino Mio's digital team and led the development of their eCommerce platform.
Before that, he was eCommerce Manager at Steffans Jewellers. With a wealth of experience in this field on how to build and grow an eCommerce platform for two successful Northamptonshire brands, he's now sharing his knowledge and views on the future.
My reluctant online store - Kardi Somerfield
Artist, entrepreneur and digital marketing lecturer Kardi “Death of the High Street” Somerfield shares her experience of resisting - and then embracing e-commerce with her business FridgeStreet.
With perspectives on off-the-shelf websites and e-commerce functionality, payment platforms, shipping and supplier relationships she evaluates DIY approaches and considers these important questions:
Did my customer just steal my stuff?
Why doesn’t my website integrate with Royal Mail to print my shipping stickers?
How much money are Paypal skimming from my margin exactly?
Why is it so hard to buy cardboard?
How can I use social media to heat up / cool down my sales
Can I outsource any of this? If so, which bit?
How does this fit in with my IRL shop?
About Kardi Somerfield
Kardi Somerfield is the course leader for BA Advertising & Digital Marketing and MSc Digital Marketing at the University of Northampton.
Kardi is the founder of FridgeStreet - bringing Northampton merchandise to the world and loving the town, one drawing at a time.