Copywriting marginal gains: The little tweaks that make a big impact

Digital content specialist Sue Keogh talks you through those little changes that can make a big difference to customer perceptions of your business.

Contact pages... social media profiles... automated responses... all those little touchpoints that are overlooked or forgotten about, and could be creating a bad impression - without you even realising!

Sue shows what to look for and shares tips on refining your copy to help people really understand the messages you want to get across.

Sue Keogh runs Sookio, a digital marketing agency based in Cambridge offering content creation, strategy and training to clients typically in B2B, education and the public sector. Originally from Northampton, her early career was in radio production for BBC Radio 2, before a move to digital with roles at ITV.com, Yahoo and AOL, and then founding Sookio in 2008.

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