Google’s AI ate my SEO! Now what?

Natalie de Weerd

Remember when SEO was all about ranking #1 on Google? You’d sprinkle in some keywords, get a few backlinks, and boom! Traffic rolled in. 

Now, AI is rewriting search results, answering questions before users even click, and making old-school SEO feel like a relic of the past.

In this talk, Natalie will dive into how AI is reshaping SEO. We’ll cover what’s changed, what still works, and what you can do to keep your content visible in an AI-driven search world.

Whether you're a designer, developer, or a business owner trying to stay ahead, you’ll walk away with actionable strategies to keep your website relevant. Plus, Natalie will touch on how AI-powered search engines like ChatGPT are changing how people find information beyond Google.

SEO isn’t dead, but it’s evolving fast. Let’s get into what’s happening, why it matters, and how you can adapt.

About Natalie de Weerd

As the self-proclaimed “Queen Nerd” of Altavia UK, Natalie head’s up a team of talented digital designers and developers, serving a client list which boasts iconic retail brands.

Her role encompasses overseeing a wide spectrum of digital projects that flow through the organisation, from conceptualisation to execution, all while keeping abreast of the latest industry tech and trends.

Talk it out: How AI can transform your writing

Susi Castle

Staring at a blank page? Tried ChatGPT but got content that sounds nothing like you? You're not alone.

In this practical session, Susi will share proven techniques to help you write with confidence – no frustration, just results.

You'll discover:

• Why “AI is like a puppy”

• The “gold in, gold out” principle for better AI results

• Simple ways to capture your natural voice

• Why a good prompt is like a good conversation

• How to turn ideas into content that sounds like you

These aren’t abstract theories. Susi has tested them with real people who swore they couldn’t write – now, they communicate with confidence.

Whether you're writing up a story, preparing reports, updating your website or crafting social posts, these techniques will help you write more effectively, with far less effort.

About Susi Castle

Susi Castle founded Anders & True, a London-based strategic marketing consultancy, after senior roles at major media companies.

With strong Northamptonshire roots (having attended local schools), she maintains close connections with the area – her mother works in Hunsbury Library and her father lectured at the University of Northampton.

Susi holds three Mini MBAs in marketing, brand and management. Her workshops help people harness AI to make effective marketing techniques accessible to businesses of all sizes.