How to stay true to your brand in an AI-driven, digital-first world

Frances Gordon

As AI-generated content becomes mainstream, being true to a distinctive brand voice is more critical than ever. In this session, you'll discover how to define clear guidelines that can be translated into effective AI prompts. So you can communicate your unique brand personality in a consistent way, across all your content.

Delegates will walk away with these take-aways:

• Strategies to define and refine your brand voice as you integrate AI
  We’ll look at practical exercises to identify brand voice traits clearly enough to communicate to AI. I’ll show a simple template to document brand voice principles effectively.

• Techniques for turning brand voice guidelines into effective AI prompts
  We’ll have some fun translating abstract voice attributes (e.g., "confident" or "friendly") into prompt language.

• How to keep consistency in voice and tone across human and AI-generated content
  We’ll go through a checklist for editing and reviewing AI-generated content to make it consistent with human-generated materials.

About Frances Gordon

Frances Gordon is Director of Narratology, a boutique content agency based in Northampton. She helps banks, fintechs and tech companies create and manage content that stays true to their voice in an AI-driven world. Her training courses focus on using AI responsibly to maintain quality, clarity and connection.

Frances has led content teams at fintechs Oradian and Backbase, and was VP Content Strategist at Barclaycard UK. She lectures on the localisation Master’s at the University of Strasbourg. Frances is a sought-after speaker on content ethics, plain language, AI, and UX writing and has presented at TechCommUK, PLAIN, Content Strategy Applied, World IA Day and ConfabEU, andy many others.

From prompts to profits: AI for business success

Damian Mark Smyth

In this fast-paced and highly practical session, Business Ignite founder Damian Mark Smyth, a multiple TEDx speaker and best-selling author on entrepreneurship, will show you how AI works in the wild - no slides, no theory, just live results.

Using his AI tool AdvantageAI on a real URL, he'll build a high-converting funnel in minutes and unpack the prompt techniques that make the difference between bland output and brand-building brilliance.

He’ll then zoom out to explore the wider AI landscape and what it means for businesses over the next five years.

Delegates will walk away with these take-aways:

• Prompt frameworks that drive revenue, not just words
  Watch step-by-step how a structured prompt turns raw data into persuasive copy for landing pages, ads and emails—then grab the template for your own campaigns.

• A repeatable live-testing workflow
  See how to iterate, A/B test and optimise content on the spot, using free or low-cost AI tools to cut production time by up to 80 % and 5 x your results.

• Five seismic shifts AI will trigger for every business model by 2030
  From hyper-personalised marketing to autonomous decision-making, we’ll map the threats—and the game-changing opportunities—you need on your radar now.